Lady Bizness to Headline Southwestern CC Small Business Center Social Media Bootcamp


Chisa D. Pennix-Brown, MBA is bringing her talents to the mountains of North Carolina and spreading her energetic desire to help entrepreneurs and small business owners connect to and understand technology.  She will be the headliner for the first Social Media Bootcamp at the Southwestern Community College Small Business Center on Monday, April 17, 2017 from 8 am – 6 pm.  The workshops will be held at the                       MACON CAMPUS, GROVES CENTER 44 SILER FARM ROAD, FRANKLIN, NC 28734.

Pennix-Brown, is NC’s #1 Small Business Facilitator and that is no small feat when you figure that NC has 58 Small Business Centers throughout the state and she teaches for about 1/4 of them.  This will be her first time facilitating at Southwestern SBC and Director Tiffany Henry is thrilled to bring her talent to the campus.

Its recommended that you attend this event if you want to start your social media accounts and if you already have them and want to gain more knowledge on how to use them to market your business. Pennix-Brown takes an individualised approach to each class ensuring that each student has a take-a-way for their business.

Listed below please find a list of classes with descriptions and separate registration links for each class.  To keep an accurate record of attendees you do need to register for each individual workshop, but the great thing about this Social Media Bootcamp is that its free and open to the public.  Pennix-Brown suggests that all attendees come with their logins and passwords for all applicable accounts that will be used during the day, and attendees are welcome to bring their own laptops or tablets.

Monday, April 17, 2017 8:00 AM to 10:00 AM
Topic: Marketing and Sales
This is an introductory course to help entrepreneurs decide what areas they should focus their marketing attention to in reference to social media. Based on individual goals it is recommended that a business expand its reach, but most companies are not focused in the right direction to maximize leverage. This course will teach you how to · Find your customer online · List your business for impact · Develop a strategic marketing calendar · Enhance your social media while helping to engage your clients.
Monday, April 17, 2017 10:30 AM to 12:30 PM
Topic: Marketing and Sales
If you are on social media you know that graphics and the message are important. But, how do you create your own branded graphics? This course is hands-on and will teach basic techniques with multiple platforms to help you brand your business with graphics. Learning objectives: Create a profile and cover photo for your existing social media accounts Additional sites, tools, and tips to help in creating graphics for each social platform Listing of free stock photo sites and ideas for content creation for your brand.
Monday, April 17, 2017 1:30 PM to 3:30 PM
Topic: Marketing and Sales
Every business should have a Facebook page! Learn how to use your page to brand your business and engage your customers. This hands-on workshop will teach you the following: · How to start a page from scratch · How to schedule messages that save you time · How to automate your marketing and keep people on your page.
Monday, April 17, 2017 4:00 PM to 6:00 PM
Topic: Marketing and Sales
Instagram is the “it” thing in social media. Find out how your business can benefit from this platform and grow sales online. This hands-on workshop will teach you the following: · How to start an Instagram page for your business · How to gain followers and keep them engaged daily · How to integrate Instagram into your current marketing plan · Apps that can be used to make your photos stand out & save you time.
FYI: Must have an iPhone, Android, or Tablet to Effectively use this course

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