Toastmasters International Reveals Updated Brand to Greensboro, NC Members
Contemporary and consistent brand identity helps local clubs thrive
(Greensboro, NC, March 18, 2012) – For the first time in 70 years, Toastmasters International, the world’s largest nonprofit organization dedicated to teaching communication and leadership skills, has updated its brand. With a more contemporary globe logo and accompanying visual identity system, local Toastmasters clubs now have updated and consistent resources to conduct and promote their programs.
The refreshed branding is an exciting step for the Speakerpreneur Toastmasters clubs and our members in Toastmasters District 37, which spans Greensboro, NC and areas of Guilford County.
Speakerpreneur Toastmasters Club Vice President of Public Relations, Chisa D. Pennix-Brown, MBA, stated that “the renewed brand speaks volumes in the effort to continue a legacy that spans the globe. At the our club we like to say that we are Head Over Heels for Our Speakers and our new Branding”.
Today’s Toastmasters members are culturally and ethnically diverse; they represent all ages and professions and meet in communities and corporations in 116 countries. The updated brand reflects the organization’s evolution as a leading provider of communication, public speaking and leadership skills development
“The Toastmasters brand – and the basic principles we stand for – has been around for nearly 87 years, and we expect it will be around for many years to come,” says Michael Notaro, Toastmasters International President. “Updating the brand is really about making it more relevant for today’s current and future members around the globe.”
The brand refresh does not affect or alter the organization’s core education programs of communication and leadership skill-building; rather, it provides potential members with a clearer picture of what to expect when visiting any club in the world. By regularly giving speeches, gaining feedback, leading teams and guiding others to achieve their goals in a supportive atmosphere, members gain leadership skills. “The combination of strengthening one’s competence in communication and leadership skills – thereby gaining the confidence to lead – is what differentiates Toastmasters International from other skill-building programs,” Notaro says.
For more information about the brand refresh, please visit: http://www.toastmasters.org/BrandFAQs
About Toastmasters International
Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Founded in October 1924, the organization currently has more than 270,000 members in 13,000 clubs in 116 countries. Each week, Toastmasters helps more than a quarter million people of every ethnicity, education and profession build their competence in communication so they can gain the confidence to lead others. For information about local Toastmasters clubs, please visit www.toastmasters.org.