Create a Career Development Plan

As an entrepreneur we always want to believe that we are on the right path with our businesses.  However, by taking the time to physically write that path down we can really see what we need to accomplish our goals and make our vision mature into its best possible state.  All business owners want to make money, gain more customers and create success in whatever form suits them.  My challenge to you is to take that energy and really see what you need to get to the next level.

For me, it was upgrading my website (, getting professional pictures done (courtesy of Still Shots Photography), teaching (as the Social Media Concierge), creating larger scale events  , and continuing my education.  Each goal requires its own set of finances, planning, and continual maintenance.   I encourage you to create a career development plan that will assist you in visually seeing your path.  Listed below are directions and things to include.

  1. Assess yourself: Take a personality test, such as the Jungian Personality Test or Myers Briggs to determine who you work best with and what your temperament is.
  2. Review your current strengths and weaknesses, interests, and areas of expertise that you are not sully capitalizing on.  These are the immediate areas for development.
  3. Set goals: make sure that they are SMART goals Specific, Measureable, Attainable, Realistic, and Timely.  Make these goals for the next 6 months, 1 year, and 5 years.
  4. Include career goals that you have not achieved yet and the training, education, mentorship, program, person(s), memberships, etc. that will be able to help you achieve these goals.
    1. Are there changes in your company that you will have to make to get to the next level?
    2. Do you need to outsource some work to help you achieve goals?
    3. Do you need to secure more funding by working your 9-5 more?
    4. Do you need a loan to purchase better, more advanced equipment?
    5. Do you take criticism well and make changes?
    6. Do you survey customers to ask for improvements?
    7. D o you survey employees to ask for improvements and suggestions?
    8. S you take a look at what you direct competitors are doing>

Now, once you have all of that completed you ‘re almost done.  Develop your action plan that lists the actionable item, the tools needed to make it happen, and the timeframe in which you want to complete it.  Revisit this at least monthly to see your progress.  Make sure that you follow the SMART rules, and get feedback on your accomplishments.

For those of you that would like to obtain a free personality assessment all you have to do is like the & give a recommendation at, then send us an email to let us know that you have completed this assignment and we will send you a link where you can take a FREE comprehensive test to assign your personality type.  This is an effort to increase our aid to businesses that want to develop and brand themselves as progressive, unique and dedicated to “Show Up & Show Out!”

This article is a re-post I wrote as a contributor to December issue of The Business Women Newsletter.  Please comment and let me know what you think about this subject and if this method works for you.

Remember to Show Up & Show Out with your Social Media

Chisa D. Pennix-Brown, MBA



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