Successful Event Marketing

Social Media Concierge

We all want to have successful events.  Eventbrite is a software that I use.  Like everything, it has its positives and negatives.  I use it because not only does it promote my event via, but it also spreads the message to over 10 additional sites, it integrates with Facebook, and now it integrates with  So, these are some tips that you can use to make your event more successful and gain more attendees.

1. Make use of widgets Eventbrite lets you embed your ticket form in helpful spots like a website or blog. You can also use countdown widgets and calendar widgets. Check out the ones to the left! Learn more here.

2. Publish to Facebook Publishing your event to Facebook gives your event great visibility among your friends and colleagues. It also allows them to publicize it to their friends. You can also publish to your Facebook fan page if you have one.

3. Post to Twitter As with Facebook, not only does Twitter get your event in front of your network, it allows followers to quickly spread it to their networks. Here’s how. Also consider creating a hashtag—like #DowntownMusicFest—to focus pre-event buzz.

4. Send email invitations Eventbrite makes it easy to send customized email invites, and to import existing contact lists. Here’s how.

5. Make sure your event is set to public At the bottom of any event’s Edit page, you can make your event visible on the Eventbrite directory and on the Internet. Make sure you do, so potential attendees can find it!

6. Classify and tag your events Also under Edit, you have the option to “classify and tag” your event, which is how it will stand out in searches. Here’s why this is so helpful.

7. Buy keywords Investing even as little as $20 in search engine marketing can help your event stand out on Google searches. Get started here.

8. Create discount codes Everyone loves a bargain. Eventbrite makes it easy to create discount codes for your event. Take a look.

9. Create badges Try sticking a custom event badge on your blog and asking readers to post it elsewhere—on their own blogs, on Facebook, etc. Social media guru Charlene Li says it’s a great way to spread the word.

10. Find and reach out to potential attendee communities in social media Whatever your event type, here are probably groups on Facebook or LinkedIn already chatting about how much they’d love to go to a gathering just like yours. Seek them out and let them know about it!

(Tips from Reference

Once you have achieved the above mentioned tips, you should notice an increase in attendance.  However, at Lady Bizness we stress the importance of aiding individuals. Sometimes its better to have an intimate group depending on what the event is.   Try the tips and share your success stories with us.  Also share this blog post with your friends and other business owners that may need assistance.

Remember, if you need additional help marketing your event please consult Lady Bizness and we can assist in your marketing for low rates.  Packages start at $15.

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